The Cultural Studies department of a Hong Kong university wanted to revamp their online presence to adequately showcase their spirit of culture and creativity.
Led 3 hour long exploration workshop with stakeholders , set up information architecture, conducted research, curated refreshed branding and website design.
The department's offerings, marketing strategy and frequency of content update had changed greatly with time, but their website had not.
With competing sub-departments, redundant content and repetition created clutter. Finding information was not easy across multiple sub-domains.
Compiling information architecture with stakeholder feedback led to a cleaner sitemap. Interlinked content and a hierarchical department structure was easier to traverse.
Conducted and compiled extensive research on user personas, competitor analysis and visual moodboards.
Brand exercises with the primary stakeholders helped consolidate keywords, visual direction and new photography guidelines.
In this project a lean UX process was vital, to better align conflicting stakeholders on visual direction.
The end product was a refreshed brand, decluttered website, and an easy to manage Wordpress CMS!
I'm grateful to Professor Pun and her team for their curiousity and enthusiasm throughout!
