ashmita

ashmita

ashmita

about

I'm a Product Designer in Hong Kong. As a Developer turned Designer, I enjoy creating products and experiences that are functional, long-term and delightful.

Woman with laptop

With 5+ years of experience in B2B SAAS, scaling design systems and setting up processes, I've led teams and client-facing projects from germination to delivery.

Experience

Xalts

•

2024 - PRESENT ✳️

Product Design Lead

Xalts is backed by Accel and Citi Ventures (USD $6M seed round) I spearheaded design for an AI-powered enterprise SAAS to automate corporate financial operations. Mobilised processes, built and maintained a unifying design language and family of design systems. Mentored 4 designers, formalised handoffs, and initiated weekly design jams to increase cross-team transparency. Rapidly iterated upon interactive prototypes and concepts, conducted generative and evaluative research.

Contour (acquired by Xalts in 2024)

Led the revamp and relaunch of Contour, a digital Letter of Credit platform established by eight banks, including HSBC, Standard Chartered, and BNP Paribas. Expanded product features based on evaluative research and analytics. Revamped a subscription-based payments model to a usage-based model in 3 months.

Xalts

•

2024 - PRESENT ✳️

Product Design Lead

Xalts is backed by Accel and Citi Ventures (USD $6M seed round) I spearheaded design for an AI-powered enterprise SAAS to automate corporate financial operations. Mobilised processes, built and maintained a unifying design language and family of design systems. Mentored 4 designers, formalised handoffs, and initiated weekly design jams to increase cross-team transparency. Rapidly iterated upon interactive prototypes and concepts, conducted generative and evaluative research.

Contour (acquired by Xalts in 2024)

Led the revamp and relaunch of Contour, a digital Letter of Credit platform established by eight banks, including HSBC, Standard Chartered, and BNP Paribas. Expanded product features based on evaluative research and analytics. Revamped a subscription-based payments model to a usage-based model in 3 months.

Grayscale

•

2022-2024

Design Lead

Built tools for high-profile clients including Cathay Pacific, Lanson Place, Haldanes, and HSBC. Led end-to-end projects, strategised with and presented to founders and stakeholders from diverse industries such as educational institutions, e-commerce, law, NGOs. Created and facilitated design-thinking workshops for clients, universities and schools.

Grayscale

•

2022-2024

Design Lead

Built tools for high-profile clients including Cathay Pacific, Lanson Place, Haldanes, and HSBC. Led end-to-end projects, strategised with and presented to founders and stakeholders from diverse industries such as educational institutions, e-commerce, law, NGOs. Created and facilitated design-thinking workshops for clients, universities and schools.

Carbonbase

•

2020-2022

Senior Product Designer

Led the design of a B2B emissions management SAAS from concept to launch, with New World Development.

Ark by Carbonbase

Collaborated with the World Wildlife Fund (WWF) to launch an NFT platform and an on-chain carbon registry for the conservation of endangered species.

Carbonbase

•

2020-2022

Senior Product Designer

Led the design of a B2B emissions management SAAS from concept to launch, with New World Development.

Ark by Carbonbase

Collaborated with the World Wildlife Fund (WWF) to launch an NFT platform and an on-chain carbon registry for the conservation of endangered species.

Education

The University of Hong Kong

HKU FOUNDATION SCHOLARSHIP

Bachelor of Engineering Major in Computer Science, Minor in Finance

The University of Maryland

ROSITA KING HO SCHOLARSHIP

Exchange Program, Computer Science

Tools

Figma

Sketch

Photoshop

Illustrator

Protopie

React

Django

Python

C++

Wordpress

Webflow

Framer

Jira

Blender

Unity

Resources

Resume

LinkedIn

Projects