Ashmita Roy

ashmita

Airline Portal

Charting a course for meaningful recognition

Product in partnership with

OVERVIEW

Cathay cards to celebrate every occasion

Work Well Done is a Cathay Pacific platform used by the airline employees to recognise good work. The tool allows team members to send and receive tokens of appreciation.

OVERVIEW

Cathay cards to celebrate every occasion

Work Well Done is a Cathay Pacific platform used by the airline employees to recognise good work. The tool allows team members to send and receive tokens of appreciation.

8500+

Compliments shared

824

Cards exchanged

4

Award ceremonies

THE WHY

Moving beyond with positivity

Cathay Pacific’s team wished to re-invent employee recognition internally. Resonating with their new tagline — 'Move beyond', their existing employee of the year awards felt outdated.

THE WHY

Moving beyond with positivity

Cathay Pacific’s team wished to re-invent employee recognition internally. Resonating with their new tagline — 'Move beyond', their existing employee of the year awards felt outdated.

WHAT I DID

Buckling up for the long haul

Designed and presented prototypes for a new employee portal. We, the design team, collaborated with 5 other vendors (marketing, copy, brand, development, testing) . The successful project launch also led to us working on ongoing maintenance and future revamps to the portal.

WHAT I DID

Buckling up for the long haul

User journey mapping

Competitor analysis was conducted to analyse card platform sub-features

OUTPUT

Landing a big visual win

We designed a portal for Cathay employees to recognise good work, and actively create and share content.

OUTPUT

Landing a big visual win

We designed a portal for Cathay employees to recognise good work, and actively create and share content.

CONCLUSION

Compliments flying high

This project was a chance for me to see the breadth of a global product, delve into refining user experience based on user testing and create functional design that was creative within constraints. I also had to customise a leaner, tighter UX cycle to accommodate the timeline. The results were 800+ greeting cards exchanged at the time of writing this case study!