Airline Portal
Charting a course for meaningful recognition
Airline Portal
Charting a course for meaningful recognition
Airline Portal
Charting a course for meaningful recognition



Product in partnership with



OVERVIEW
Cathay cards to celebrate every occasion
Work Well Done is a Cathay Pacific platform used by the airline employees to recognise good work. The tool allows team members to send and receive tokens of appreciation.

OVERVIEW
Cathay cards to celebrate every occasion
Work Well Done is a Cathay Pacific platform used by the airline employees to recognise good work. The tool allows team members to send and receive tokens of appreciation.

OVERVIEW
Cathay cards to celebrate every occasion
Work Well Done is a Cathay Pacific platform used by the airline employees to recognise good work. The tool allows team members to send and receive tokens of appreciation.
8500+
Compliments shared
8500+
Compliments shared
8500+
Compliments shared
824
Cards exchanged
824
Cards exchanged
824
Cards exchanged
4
Award ceremonies
4
Award ceremonies
4
Award ceremonies

THE WHY
Moving beyond with positivity
Cathay Pacific’s team wished to re-invent employee recognition internally. Resonating with their new tagline — 'Move beyond', their existing employee of the year awards felt outdated.

THE WHY
Moving beyond with positivity
Cathay Pacific’s team wished to re-invent employee recognition internally. Resonating with their new tagline — 'Move beyond', their existing employee of the year awards felt outdated.

THE WHY
Moving beyond with positivity
Cathay Pacific’s team wished to re-invent employee recognition internally. Resonating with their new tagline — 'Move beyond', their existing employee of the year awards felt outdated.

WHAT I DID
Buckling up for the long haul
Designed and presented prototypes for a new employee portal. We, the design team, collaborated with 5 other vendors (marketing, copy, brand, development, testing) . The successful project launch also led to us working on ongoing maintenance and future revamps to the portal.

WHAT I DID
Buckling up for the long haul
Designed and presented prototypes for a new employee portal. We, the design team, collaborated with 5 other vendors (marketing, copy, brand, development, testing) . The successful project launch also led to us working on ongoing maintenance and future revamps to the portal.

WHAT I DID
Buckling up for the long haul
Designed and presented prototypes for a new employee portal. We, the design team, collaborated with 5 other vendors (marketing, copy, brand, development, testing) . The successful project launch also led to us working on ongoing maintenance and future revamps to the portal.



User journey mapping



Competitor analysis was conducted to analyse card platform sub-features
Competitor analysis was conducted to analyse card platform sub-features
Competitor analysis was conducted to analyse card platform sub-features

OUTPUT
Landing a big visual win
We designed a portal for Cathay employees to recognise good work, and actively create and share content.

OUTPUT
Landing a big visual win
We designed a portal for Cathay employees to recognise good work, and actively create and share content.

OUTPUT
Landing a big visual win
We designed a portal for Cathay employees to recognise good work, and actively create and share content.
























CONCLUSION
Compliments flying high
This project was a chance for me to see the breadth of a global product, delve into refining user experience based on user testing and create functional design that was creative within constraints. I also had to customise a leaner, tighter UX cycle to accommodate the timeline. The results were 800+ greeting cards exchanged at the time of writing this case study!
CONCLUSION
Compliments flying high
This project was a chance for me to see the breadth of a global product, delve into refining user experience based on user testing and create functional design that was creative within constraints. I also had to customise a leaner, tighter UX cycle to accommodate the timeline. The results were 800+ greeting cards exchanged at the time of writing this case study!
CONCLUSION
Compliments flying high
This project was a chance for me to see the breadth of a global product, delve into refining user experience based on user testing and create functional design that was creative within constraints. I also had to customise a leaner, tighter UX cycle to accommodate the timeline. The results were 800+ greeting cards exchanged at the time of writing this case study!


